4. Who would be the audience for your media product?

 PRIMARY AUDIENCE

MALE AND FEMALE INNER CITY LONDON 16-24 YEAR OLDS, ALL NATIONALITIES

REASONS:

Local Appeal - identify British/Urban romance themes

They are the largest category of UK Cinema watchers

 

They are aware of the realism of gang violence and racism
and interested in its presentation in indie films. 

OTHER MEDIA THEY MAY CONSUME:

Teenage, taboo, romantic, urban themes

Urban, violent themes

Racial, urban themes

Coming of age, taboo, unlikely romance themes

Film consumption habits: Cinema, Netflix, iTunes, TV, Piracy
Lifestyle: Alternative, use social media like Twitter, Facebook, Instagram and Tumblr, occasionally smoke/drink/use recreational drugs, attend events in Shoreditch, working to middle class backgound, 

SECONDARY AUDIENCE:

Age: 16-24 year
Gender: Female
Reason for watching: Romance Themes, Interested in Romantic themes, Attractive Lead Male, Dramatic tear-jerking moments (Louis stabbing)
Film Consumption: Cinemas, Netflix, Lovefilm

Our film would rarely appeal to older generations. This is because they would not relate to youthful themes, they may find the romance themes cringey and 'melodramatic' and be unaware to how London and youth activity has evolved since they were young.

Our overall film would be certificate 15. This is not a problem as our certificate it 16-24 and it allows us to realistically portray how a story like ours would play out; which may include some sexual themes, violence, discriminatory language or frequent use or strong language. which are all accepted in a 15. To find out more about the 15 certificate click here:

Similar films we have referenced with certificate 15:

Due to our films nature, it only has niche appeal and therefore a niche audience, however I think the audience it is made for would thoroughly enjoy it.