3. What kind of media institution is likely to produce your media product and why?

PRODUCTION COMPANY: PIGEON PRODUCTIONS

As a group we decided to make our own production company "Pigeon Productions."

The pigeon is a bird which immediately connotes London due to the vast population of pigeons found everywhere around London.



Pigeons by London Underground

Pigeons riding Boris Bikes

We therefore used this clip in our film for Pigeon Productions:

By placing in enigma code of "Why are the pigeons walking backwards?" in the first few seconds of our film, we are already setting the audience up for a thought-provoking unique British film.

FUNDING: FILM 4

"Great Films You Know, Great Films You Don't"

Film 4 are renowned for funding films that tackle taboo subjects such as racism and then progress to offer a moral thought-provoking experience to the audience at the end of the film. Our film follows that structure exactly and so would be very suited to be funded by Film 4.
We were pretty certain they'd fund our film because films they have previously funded films which tackle similar themes ours: 

Incorporates themes of young romance



Incorporates themes of youth

Ideas of unlikely relatiosnhips



Incorporates themes of racism and violence (more extreme)



                                     

MAIN DISTRIBUTOR : REVOLVER ENTERTAINMENT 





We chose Revolver Entertainment because as well as distributing films similar to ours, they are said to be "experts in youth entertainment exploiting both physical and digital home entertainment distribution channels." Since our primary audience are 16-24 year olds, who are very active mostly online and particularly on social media, Revolver have the skills to target them specifically and therefore make them aware of our film.
They use below the line methods such as

Revolver's Twitter - has a strong following, they can tweet about our film and it will appear straight on our audiences twitter timelines.

Revolvers Facebook - whilst marketing our film, they can post clips and other short-form content which will generate hype across our primary audience. People can then share these clips and awareness will naturally grow

Films with similar themes to us, like Kiddulthood, had a four week limited theatrical distribution and then it was put on to DVD. I think Revolver would be ideal because this sounds like the perfect distribution plan for us. It was well received in the cinemas, making £400000 but it wouldn't last long, due to its lack of things like CGI and SFX its not necessary to be viewed in a cinema. Piracy would therefore become a huge limiting factor on the amount of people watching it start to eat into profits very quickly if Kiddulthood was available in cinemas any longer and I think this is exactly the case for what could happen to our film.

Collage of films they have distributed that have urban, thought-provoking and 'unlikely romance' themes similar to our film, meaning they would be likely to take ours on boards

Our film would be released in cinemas like :
Enfield Cineworld - inner north london, accesible by lots of our target audience
Angel Vue - close to lots of our target audience
The Aubin Cinema - indie and in Shoreditch for our alternative audience


We expect it to thrive on DVD, Film 4 and on platforms like 'Netflix' because these are platforms where young people consume a lot of their films.

Netflix has a British Drama category which our film could do well in.

'Fish Tank' a film with  similar themes to ours, extremely well received on Netflix - reinforcing the fact our film would do well on Netflix.

 iTunes would also be a good platform to watch our film:

iTunes Top 100 Chart - Variety of films from different genres, Hollywood and Independent Institutions both doing very well; our film stands a chance here especially as a lot of young people have iTunes.

Choosing to produce and distribute our film in this way would ensure it reached the correct audiences and would therefore be very successful.