4) Who would be the audience for your media product?

In order to create a successful media product, we had to deeply consider exactly who our target audience would be. This is especially important with our film because it is an indie film, meaning we already have a more refined audience because of the lack of funding to launch a full scale advertisement and distribution campaign.

To tackle this task, we envisioned profiles of the standard individual within our audience. To do this, we stated some of the aspects of that individuals life. These aspects include age, ethnicity, gender, lifestyle, means of consuming and other media interests.

Primary audience

Age	16 to 24 – largest group of UK cinema goers. Same age as characters, allowing them to be able to relate with the topics present in the film
Gender	Both – the film includes and represents both genders equally, meaning both genders will find relatable aspects
Ethnicity	White or black – the two races represented within the film, plus, they are the two races that are most common within the UK and more importantly, London.
Lifestyle	Middle class people living in an urban environment. The film paints working class people is a worse light than those who are middle class (gang-affiliated brothers are working class), which may deter some working class people. Skating as a hobby
Means of consumption	Cinema – as previously mentioned, they are the most avid cinema goers
Other media interests	Skins, Submarine, Fishtank and possibly Attack the Block

Submarine

Skins - Freddie

Secondary audience

Age	16 to 24 – largest group of UK cinema goers. Same age as characters, allowing them to be able to relate with the topics present in the film
Gender	Female – although Clem is the hero, Melissa is the character going through the most (ill father, lover is stabbed, gang-affiliated brothers, racist mother), which arguably makes her the main character, therefore allowing girls to have a more powerful connection
Ethnicity	Black – Not very common for a black girl to be one of the protagonists, meaning black people will be more inclined to watch the film
Lifestyle	Working class living in an urban environment. Interested in boys, partying and fashion.
Means of consumption	Cinema or online – in the age range of most avid cinema goers but they may also stream online because of lack of income or time to go to the cinema
Other media interests	Attack the Block, Top Boy, Sket, Skins, Fishtank

Fishtank

Sket

Tertiary Audience

Age	25 to 32 – film could provide a platform to reminisce about teenage life
Gender	Both – the film includes and represents both genders equally, meaning both genders will find relatable aspects
Ethnicity	White or black – white people who are typically more sheltered, would find it interesting to be injected into a gritty world. Black people who were probably more likely to have experienced racism due to their age would be able to relate and notice any differences in severity of said racism
Lifestyle	Middle or working class living in either an urban or more rural environment. Work absorbs a larger portion of their life. Perhaps even a family.
Means of consumption	Cinema or online – Don’t have time or will to go to cinema, may perhaps even get involved with illegal downloads
Other media interests	Top Boy, Somers Town

Somers Town

Top Boy