5. How did you attract/ address this audience

How do you attract this audience

The soundtrack was key to establishing the urban drama genre, digital sounds are symbolic of modern urban music.
Our sound track:




Feedback from MonkeySurvey shows we were successful at attracting female audience, they specifically mention "I really like the music", "sense the relationship", "use of go pro is good as it sets up the urban drama genre"

They specifically mention "it leaves many questions for the audience", we put these questions in on purpose to keep audiences interested, this theory is known as enigma codes...

Enigma Codes

How do you address this audience

With themes that they can associate with.


e.g. First love


With settings they can identify with


-Urban, as connoted by the bus stop






Critical Target Audience Reactions

This evidence would show we were not successful at addressing the male audience, as their need to identity (uses and gratifications theory) is limited to only one character (Clem). Since this clashes with other feedback from girls who seemed to want "less skateboarding shots", it would seem attracting both audiences was ambitious. If I did the task again the female audience would be the prime audience.

A YouTube screen capture of the geography of our audience, tells us that 99% of our views come from Great Britain. 

YouTube screen capture