4.Who would be the audience for your media product

Target Audience

The chosen genre of our film was Urban Drama, with coming of age and romantic themes. Therefore the target audience would be male and female young adults (16-24), living in cities and urban areas, as the themes of our film, best relate to them.

- People living in urban environments

The "Urban Drama" genre means our films depicts what it is like to live in an urban environment. Our film shows how people of different ages deal with social class barriers, as diversity is a key part of city life. Therefore in order to best relate to these issues, the audience would be living urban areas, where they can recognise these issues.

Although our presentation of urban areas, is based on own knowledge, which is largely influenced by where we live- London, our film opening is shot in an urban environment just out of London (Cheshunt). We understood that there are many cities across the UK in which the issues our film raises are relevant, therefore by shooting in iconic London settings we could be disregarding potential audiences.

The Bus Stop

Transport is key to a city and is found in any urban area.

We chose to use the neutral Cheshunt bus stop over the iconic London bus stop to increase audience appeal

London Bus Stop

TFL Logo

Cheshunt Bus Stop

Young adults (16-24)

As well as urban themes, our film depicts what it is like to be a young adult living in this environment. The most prominent theme is young love, and in the diverse setting of a city, the increased chance of meeting somebody different from you.

Male and female

Neither a girly or macho film, quite neutral. This balance is maintained by having both female and male protagonists. There is also themes that specifically target both these audiences, the romance themes for females and the more violent gang fights (later on in film) for males.

Consumption habits, life style and other media consumed...

A prominently technologically advanced age group, grew up with the proliferating technology. Most people have smart phones, use social media such as Twitter and Facebook, and keep up to date with the latest technological releases. In terms of film, will either watch at home on streaming device e.g. Netflix, go to cinema due to high dispensable income.