Film Opening

Thursday 3 April 2014

3. What kind of media institution are most likely to produce your media and why

The media institutions behind our film: Film 4 (funding), Pigeon Productions (producers) and Revolver Entertainment (Distributors)



Film 4

We felt that Film 4 would be the kind of media institution that would fund and back our film as it complied with their commissioning priorities: "contemporary", "British led talent", "British content", "push boundaries"



Furthermore we found that previous films produced and distributed by Film4 shared similar themes with our film.
























These films focus on gratifying audiences need to learn (uses and gratifications theory), a common aspect of independently produced films as opposed to Hollywood films, we also want our film to be thought provoking.

Pigeon Productions

Pigeons are symbolic of gritty, dirty, city life














Pigeon Productions is our made up production company, specializing in films of the urban drama genre. 
Based on real production companies such as Cipher Films (Kidulthood, Adulthood) independent British film producers.

Revolver Entertainment

Independent UK Distributing company








Why they would be the right distributor for us...

- Encourages and supports fresh, new ideas

" At our core is a spirit of pioneering innovation that has led Revolver to achieve a catalogue of industry firsts. It is an ethos that informs every aspect of the business and one which is most evident in the unique approach taken to managing its enviable slate of edgy theatrical and home entertainment releases."

- Specialise in marketing techniques that would reach our target audience

" While a theatrical focus is key to Revolver's business they are also experts in youth entertainment and exploiting both physical and digital home entertainment distribution channels. In a time of industry change Revolver remain at the forefront of possibility as pioneers in digital distribution, embracing new technology and always staying one step ahead of the game:

1st EVER DAY & DATE THEATRICAL RELEASE

1st EVER LIVE ACTION 3D RELEASE

1st EVER ONLINE Q&A

1st EVER ONLINE MOVIE PREMIER

1st EVER FILM MOBILE APP ON ALL MAJOR PLATFORMS

Leaders in the field of social media marketing and building of online communities Revolver boasts over 680,000 "likes" across its recent new releases, over 9 million Youtube trailer views and over 2.5 million music video trailer views."

This suggests their marketing strategy would feature new technology such as social media and apps, this would target our audience (16-24 year olds'), as they are the highest users of these technologies. In particular their strong online presence across various social media sites YouTube, Facebook, Twitter and Pinterest, that they have shown to use to promote films in their marketing stage, would be ideal to reach the target audience for "Growing Pains" 



YouTube Page



Tweet from their Twitter Page Promoting new film


Exhibition

As an indie film, "Growing Pains" would most likely show at indie art house cinemas. 

















However, the target audience (16-24 yrs) are the most prolific cinema goers, so might have a chance at showing at some mainstream cinemas also. 

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